Cats Eye Marketing Blog

What is SEO?


 SEO stands for Search Engine Optimization, and there's nothing really magical about this. You may have heard quite a lot regarding SEO and just how it functions, however basically it is a measurable, repeatable procedure that can be used to deliver signals to search engines which your pages are worthy of showing in Google’s index.

SEO includes both of the technical and creative elements needed to boost rankings, drive traffic, and raise awareness in search engines. There are lots of features to SEO, from the words in your page into the way other websites link to you on the net. At times SEO is just a matter of ensuring your website is set up in a manner that search engines understand. SEO is not only about building search engine-friendly sites. It comes down to making your website better for people too.

Generally Google utilizes a complicated mathematical formula known as an algorithm to grant a score to each website and each search people to do in Google to determine which site must rank best for what individuals are searching for. Consider the algorithm just like a number of empty buckets. A single bucket provides you with a score for the quality of the site, another bucket provides you with a score for how many websites link to you, one more bucket provides you with a score for the way people trust you. Your task would be to fill up more buckets on the algorithm than some other site. You could influence your search engine ranking by getting the highest score when it comes to quality of the site, of getting the highest score when it comes to authority of the website, of getting the highest score with regards to the most trustworthy shop for that search which people are searching for. The great thing is you can find hundreds of buckets, and for each one of those buckets these scores put together on the algorithm to determine where you rank is a chance for you to fill it up and rank much better. Thus optimizing your website for search results truly means obtaining the highest score in as numerous of such points as you could.

Today, a few buckets are worth greater than others, and the 3 primary buckets that you should know about for search rankings are quality, trust and authority. So quality: what Google is looking to measure when they’re figuring out what websites must rank is providing something useful or unique or interesting to googles searchers. For instance: great content - let's say you sell t-shirts and you're utilizing the same description that each other t-shirt seller is utilizing on their site then you're not providing anything unique to Google’s searchers. Though your t-shirts may appear very awesome, the content is similar to everyone else’s, so Google has no way of saying that your t-shirts or your t-shirt website is superior to anybody else’s. Rather, provide people fascinating content. For instance: provide them the opportunity to customize their t-shirt. Provide them with information about how to clean it. What’s the thread-count? Is this stain resistant? Is it something you must wear during the summer time or is it a lot more heavy for winter? Provide people information and facts, or perhaps become more creative. Have people to share photos of themselves putting on the t-shirt. Develop a community of individuals who have an interest in your items. Have a famous person to wear it and share that photo on the internet. Do something different, do something unique. Show Google that you're different and much better than some other search results.

Trust is one other vital bucket which you have to know about when you're looking to get your website to rank in Google. Google doesn’t wish to show just any site to it’s searchers, it desires to show the very best site to its searchers, and so it would like to show websites that are trustworthy. Something Google has indicated it wants to do is punish websites or shops or firms that regularly have poor reviews, so when you have numerous poor reviews, over time Google is likely to determine to not show your website in their rankings since Google doesn’t wish to show those websites to their searchers. Thus convince Google’s algorithm that you're trustworthy. Have some other highly authoritative sites to link to you. Have newspaper articles, have business links, have some other trusted sites to link to you: partners, suppliers, satisfied clients - ask them to backlink to your website to indicate that you're highly reputable and trustworthy. And lastly, one other vital bucket is authority. Google wishes to show websites that are popular. When they can show the most famous t-shirt seller to individuals shopping for t-shirts online, that’s the website they wish to show.

So you need to convince Google - send them signals that your particular website is the most famous page for the type of t-shirts which you sell. Fill this bucket through creating a fan base. Develop a social networking, have individuals to connect with you, have individuals to share your t-shirt pages in their social networking saying ‘I want this!’, have people to comment, leave testimonials, show photos of themselves putting on the item or utilizing the product, Develop a fan-base and then rally these to link to you and speak about you. That’s the way you convince Google that you're trustworthy and authoritative. If you think it over, SEO is actually just a procedure of proving to search engines that you're the very best website, the most authoritative, the most trusted, the most unique and fascinating website which they could offer to their client - the searcher. Have individuals to speak about you, generate high quality content, have individuals to link to you, and Google will become more certain that you're the best result that they could offer to their searchers, and that’s the moment you will begin ranking in the first page of Google. Targeted traffic into a site can offer publicity, earnings, and exposure unlike any other channel of marketing. Paying for SEO, whether over time or finances, could have a fantastic rate of return in comparison to other kinds of marketing and promotion.


 Why does my site require SEO?

 Almost all website traffic is influenced by the major commercial search engines, Google, Bing, and Yahoo!. Even though social networking as well as other kinds of traffic can certainly make visits to your site, search engines are the major means of navigation for the majority of Online users. This really is true whether your website supplies content, services, items, information, or simply about other things.

Search engines are unique because they offer targeted traffic-people searching for the things you offer.Search engines are the highways which make this happen. In case search engines can't find your website, or add your content to their databases, you ignore amazing possibilities to drive traffic to your website.

Search queries-the words which users type to the search box-carry extraordinary value. Experience indicates that search engine traffic could make (or break) the organization's success. Targeted visitors to a website can offer advertising, income, and publicity unlike any other approach of promoting.

Websites We Love



Ideas & Inspirations for Website Development


We look for the very best web designs around the globe.
We help web developers to get inspired.



Scandinavian premium quality traditional shirts & clothing with a splash of modern touch

COLORS: White , Black

STYLES: Classy , Minimalist

TYPES: ecommerce







Synergy Lifestyle Center is a slimming, body forming, age management, clinical aesthetics as well as addiction care service in Bakersfield, California.

COLORS: Green , White
STYLES: Clean , Modern
TYPES: Corporate


appful is the world's most amazing & wonderful app service for Blogger and Online magazines. It's made to develop excellent real native iOS Apps depending on the content of the WordPress site or YouTube channel.

COLORS: Blue , Grey , White

STYLES: Clean , Creative , Icons , Modern

TYPES: Web service






Omnam is a groundbreaking global real estate property group having an incisive vision to supply and develop exclusive property icons.

STYLES: Experimental , Futuristic

TYPES: Corporate





Top 10 Web 2. Platforms For Marketers

Marketing on the net might be exciting. However, it is additionally difficult because their are countless websites to make use of to link from. This is where any marketer should know about the top 10 web 2. platforms for marketers, to make sure they get the right one with regard to their business.

youtube_logoYouTube is easily going to be among the best sites. People can load videos, comment, as well as add in live links for their videos. Plus using the popularity of YouTube you can actually see why so many marketers ought to be working with it.

icon128Twitter is often considered a web-based 2. property and one which a marketer would like to use. This property, if individuals are great with words and shortcodes can do wonders at ranking a web site. Plus it will help build up a loyal following for people.

pinterest-p-logo-logotype-128Pinterest can be a website that individuals used to come up with like a scrap book online. However, it is actually more than this and can be quite a great promotional tool. With more than 60 million US visits monthly alone that is a lot of potential traffic grab users of the program to reach.

082ad2b5fd42bbe2319312a8ccad248d.128x128WordPress is really a blogging platform and one of the better. Everybody must do is make certain they supply useful information using their blog. They then will receive the best traffic and possess quality links pointing straight back to their website.

craigslist_01Craigslist is probably not a website that individuals take into consideration while searching for backlinks, but it can also work. This really is a website with plenty of traffic and when the ads are worded properly it can make it easier for folks to obtain the traffic that they need from a simple ad.

apple-touch-icon-152x152Tumblr is actually a microblogging platform. Kind of like WordPress, but a little bit easier to use with increased interaction Tumblr is a great site to work with. It permits links to become put into the articles, but additionally enables reblogging, that helps spread the details out quickly regarding a website.

unnamed (1)Blogger is properties of Google and therefore means any blogger post is usually indexed quickly. Because this is the situation, people need to comprehend it really is a powerful platform to use. You should note, though, since Google owns Blogger it really is challenging to get multiple links to some website out of this platform.

24aaffa670e634a7da9a087bfa83abe6_200x200Facebook is surely an obvious one. With the fan pages and groups, people will find power. This will make Facebook an extremely powerful platform to enable them to use to get traffic.

2628309Weebly is not actually viewed as a good deal of web 2. as some, yet it is great. It provides users with the ability to create a website and build it as a they want to get it built.

According to the information being posted Reddit can be quite a great site to use as well. This site will allow some commercial articles being posted, but to maintain accounts safe it is recommended to spread the links and information to create the account look real and not commercialized.

Which Are The Top Three Social Media Platforms For Advertising

Advertising using the pc can be one of the ideal way to earn money and get in touch with customers. However, a lot of people may find they already have issues advertising on these platforms since they are unclear which is the perfect a person to use. This is where people have to know precisely what the top three social websites platforms are to promote. By knowing these details, it will be easy for the advertisers to obtain set up on the proper platform and know it will continue to work great for their demands.

24aaffa670e634a7da9a087bfa83abe6_200x200Facebook is unquestionably going to rank inside the top three, but it will probably be in close competition with a couple of others as being the best platform. With Facebook, it literally has numerous millions of users. Just about everyone logs to their Facebook account on a regular basis, but exactly what is even better is the fact it is a website that will make it more convenient for men and women to have paid ads and with the comprehensive analytics available make it easier to target differing people for the niche. Making this easily among the best platforms to promote.

unnamedPinterest can be a social networking platform that could seem much more like a scrap book, however it is easily among the finest platforms for advertising on. What people must realize is they need to have top quality pictures just for this platform to be effective right, so people need to ensure they have the correct images and then they may start to market here and know it helps them out tremendously in getting the traffic they should have. However, exactly what is very nice is that this has a good way of promoting targeted traffic to the viral level, which implies men and women will finally start getting the traffic they should have coming from multiple sources.


LinkedIn is a superb platform for businesses and a nice technique for customers to connect with other people. Because this is the truth, people need to realize this may be a great way for them to advertise. Normally people will not think of this, but they need to realize this platform will really help them to in arriving at take advantage of the fact they are able to find some good targeted traffic to their website, but additionally have people visiting the site since they are thinking about what the site is offering.

When people are attempting to get the best social media platform to promote, they might find it is quite a somewhat more difficult than what believe that. This is the time people must know much more about the best three social websites platforms for advertising. By being aware of these three platforms it will be simple for people to obtain the right platform and know that it is going to help together with the advertising efforts everyone is doing. Without this, people may pick the wrong platform and think social media marketing advertising is not really working simply because they used a bad platform.

5 Different Onsite SEO Rules

When it comes to SEO, one of the more important matters that one could possibly give attention to is onsite strategies. As a way to actually have the capacity to achieve maximum exposure within search engines like google, you are going to need to pay attention to implementing effective onsite SEO tactics. In the following paragraphs, we shall be groing through a number of the different onsite SEO rules that you ought to implement into your website today.

5 Different Onsite SEO Rules:

1. Speak The Search Engine's Language.

First thing that you will might like to do is make sure that you are speaking the same language as the major search engines. Because internet search engine algorithms are computer programs that only understand a unique language, it is advisable to ensure that you are correctly speaking it as a way to effectively allow them to determine what your website is about. The greater number of information and signals you could give the various search engines that relay what your internet site is about, the greater your chances will be in a position to achieve better overall rankings and results. This can be accomplished by implementing the right and optimized page titles, description, and formatting.

2. Make The Content For Users.

While it is essential to speak the language that search engines can understand with tags and everything, you are likely to want to ensure that you will be making your site content purposefully for your personal users and visitors. If your content articles are not setup for the users and visitors, you might be unlikely going so that you can achieve great outcomes from this. By working on the consumer, it will be possible to achieve better on page numbers and much better overall results.

3. URL Structure.

You will want to ensure that you will be making use of the right URL structure to find the best on location optimization. Good URLs needs to be lower than 255 characters and they also should utilize hyphens so that you can separate different words. You will also wish to group your pages into categories which will allow users/visitors so as to effectively find what they want faster.

4. Internal Linking.

Linking to pages that happen to be inside your own website is extremely important in terms of optimizing your on location SEO. It is actually the best way to let search engines like google know about the other pages on your own website and it may help to let them know what exactly it is about. It can also effectively help tell search engines which pages on your own website are most critical. And it will help to increase the time period users/visitors spend on your web site.

As you can tell, there are numerous different strategies that you are capable to implement as a way to effectively increase your on location optimization. By working on implementing the information above, you must be able to achieve excellent results in terms of your SEO is involved. Be sure to implement the ideas above for the very best possible onsite SEO results.