Top 5 Email Marketing Tools for 2018
With the growth of e-commerce comes to the development of email marketing as an effective means of direct communication. Email marketing is the act of using emails to send advertisements, request business, or solicit sales or donations. Its purpose is not only to build loyalty, trust, or brand awareness but also to enhance the relationship of the merchant with current or previous customers. Email marketing is popular with digital marketer because it has been proven to be one of the most effective online marketing tactics. E-mail marketing produces higher response rate and higher average order value for e-commerce businesses.
Marketers make use of Email marketing tools to create, send, test, optimize and report on their email campaigns. It is important to choose the best email marketing tools because a good email marketing tool enables you to create highly engaging emails and ensures that your emails do not end up in the spam folder. That said, choosing the best email marketing tool can have a significant impact on the success of your marketing campaign. Here are the Top 5 Email Marketing Tools for 2018:
MailChimp is the world’s largest and most popular marketing automation platform. It helps marketers find their audience, engage their customers, and build their brand. MailChimp comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. They allow you to send better emails and automate your marketing. MailChimp also integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line. They offer a very easy to use interface with great tools and awesome support through email, live chat, and a huge knowledge base with how-tos, videos, and tutorials. Millions of customers, from small e-commerce shops to big online retailers, use MailChimp for effective marketing.
Constant Contact is dedicated to helping small businesses and organizations forge strong customer relationships with Email Marketing. It is one of the largest and fastest growing email marketing services in the world. You can easily manage your email lists, contacts, email templates, and more. Constant Contact’s easy and affordable solution helps you reach your customers and members without technical skills. They offer every customer a personal marketing coach to assist with any questions or problems you have. What makes Contact Constant even more appealing to customers is the fact that they offer a 60-day free trial (no credit card required).
AWeber is an email marketing platform that allows small businesses and entrepreneurs to create and send emails for marketing and other purposes. It offers easy-to-use email marketing and automation tools which are trusted by many online marketers. This email marketing tool allows you to set up an automated email series to engage your subscribers at the right time; promote your product with one-time broadcast emails; like newsletters and promos; and save time and build something beautiful with over 700 mobile responsive email and sign up form templates. So, turn passive prospects into loyal customers with engaging autoresponder campaigns, subscriber segmentation and management and mobile-friendly HTML email newsletters.
GetResponse is a popular email marketing service that simply gets the job done. Being one of the top email marketing tools, GetResponse projects itself as the world’s easiest email marketing system. GetResponse offers a modern interface with easy-to-use tools and makes it simple and hassle-free to create professional-looking emails and landing pages with its editor. This tool empowers you to view hourly fluctuations, segment subscribers with a single click, measure site conversions, compare follow-ups, and make intelligent decisions quickly. GetResponse begins with a tutorial to get you acquainted with the system. It has a support section and live chats, but no pop-ups to explain the individual functions.
ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. Today, ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. This email marketing tool allows you to send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. It also enables you to automate your marketing using personal and behavioral data about your contacts.